WHO IS JHORTS JERKY?
owner/creator/maker
Hello. My name is Kevin Swanberg, and I am Jhorts Jerky. I started my beef jerky brand in April of 2020. My fiance and I were with child and expecting a son to be born on March, 15th. It was on that Sunday that the governor of California issued a shelter in place order due to the COVID 19 pandemic. I had worked my last night at the restaurant and was officially unemployed, and to top it all off my fiance was going into labor. "What a night!" After a 36 hour labor my fiance and I welcomed our son Aiden into this wild and crazy world on St. Patrick's day during an apocalypse, "let's be honest it was!" It was a few days later that I knew I had to pivot and challenge myself in order to provide for my family and the first thing that popped in my head was, JERKY!
JHORTS JERKY
This was the sketch that I made for my brand logo. The jerky pictured is the second batch I had ever made! What I feel is the most interesting part of my journey is that the marinade I came up with that night while sitting at the bar 5 years ago is and was the same exact recipe that I followed when I made my first batch of Jhorts Jerky in 2020! I never had to tweak the recipe from the first attempt years ago. I have just perfected my processes. Pretty cool, huh?!
* Below are a bunch of Instagram posts from my RAD patrons and I believe it speaks volumes on the vertical progression that I have made. Click through them and see for yourself. Better yet order Jhorts Jerky and find out what they are talking about!